In June 2009 we published the book BUSINESS FROM AND FOR NATURE, which is a result of two-years work and good cooperation of many people, while main contributers were Toomas Kokovkin (photography and editing) and Charlie Avis (text and ideology). The book captures some of the experiences gained through WWF International’s “One Europe More Nature” programme, which has been running since 2003 across the European continent.
Inspired by WWF Netherlands, the programme set out to prove that nature and business can go together, that business can be made from nature whilst at the same time conserving or restoring the special places with which we are blessed. The programme set out to show how different industries, even seemingly quite destructive industries, can profit from our natural environment whilst contributing to – in fact driving – the conservation of our valuable habitats and species.
This book documents, in pictures, those success stories from every corner of the continent (and even Morocco) in particular focussing on the people who made it happen and on the day-to-day activities which built success. The PDF version of the book can be downloaded here (16 MB).
Business From and For Nature
editor Toomas Kokovkin
texts Charlie Avis
design Jaana Ratas
photograps © Toomas Kokovkin (if not indicated otherwise)
published by Pelagis, Estonia
printed in Estonia by Printon
Publishing of the book is financed by the WWF International
© WWF International, 2009
ISBN 978-9985-9583-3-9
